Remember, you need to create book buzz 24 hours a day even when you are sleeping. You are not doing it for weeks then waiting for the money to roll in. As an author you are always trying to find new ways, old ways to promote and market your book. I do them throughout the year until I do them all. With the virtual book tours I don't follow the normal rule where you just concentrate on book tours for two to four weeks. Don't get carried away because virtual book tours are just one portion of your promotional and marketing plan and campaign. Do what will feel comfortable for you and stay within your promotional and marketing budget. This is how your book buzz and audience grow.īuilding an audience for your book will take a lot of energy, planning, time, and don't forget patience. Your next step is to share with your social media networks and the host blog website shares with their social media networks. Once you are finished with the guest blog interview or book review and it has been added to the host blog's website, you need to link back from your website to their website. You want to make sure that you cover the book market with different book offerings, book giveaways, book reviews, book and author interviews, spotlight radio interviews, podcasts, webinars that create wonderful book buzz. You don't want duplicate book tours at the same time. Make sure they offer different promotional tools. Pick out one or two virtual book tours a month or every two weeks depending on your financial situation. You don't need to do all virtual book tours and book blog tours at once. You have hooked the blog host and now you have to hook their readers into buying your book. They told me "It would be a honor for them to do a book review, author review, or a book reading." That is when you know you have a good book. With my book, Jamie's Pet, I give them a copy of the book and a couple of days later I heard back. Make sure you give the blog host a complimentary copy of your book. Thoroughly review each virtual book tour site to make sure your book will fit in with their genre and it suits the type of book promotion and price you are looking for. Use the virtual book tour sites that offer a different variety of promotional tools. Make sure you take advantage of everything that virtual book tour sites offer. Some of the virtual book tours I have done in the past didn't monetarily pay off well, but in the end they did generate book buzz. You know when the publicity pays off because it creates sales for your book and revenue in your pocket. After your book has been published or even on the market for a while you can still start a virtual book tour and still have a successful promotion. Virtual Book Tours are typically done as part of the launch of a new book. This is how they will generate buzz for your book. They will make it available to their hundreds or thousands of followers. The blogger or publicity website will publish the review or interview on their blog or website. Virtual Book Tours or Book Blog Tours consist of numerous bloggers to review or interview you about your upcoming or published book.
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